How it works: When you decide to use digiSHOP as your ecommerce solution, it makes fireBLAST a much more valuable
tool for email marketing, because you connect fireBLAST to your digiSHOP installation and extract digiSHOP customer
email addresses for use in mailing lists within fireBLAST.
Key Benefit: By using fireBLAST as your email marketing software and teaming it with digiSHOP as your ecommerce
solution, you can create custom mailing lists based on purchasing patterns of customers within digiSHOP. This allows
you the ability to create marketing campaigns in fireBLAST that are MUCH more focused to specific groups of customers.
Examples:
- You can search for a list of customers who have created an account, but never ordered.
- You can search for a list of specific customers from any customer group who have ordered certain products.
- You can search for a list of customers who are part of the specific customer group who have NEVER ordered.
- You can get a list of ALL email addresses that were tied to any order that was placed.
